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LET ME TELL YOU ABOUT US:

Fresh Tilled Soil is a digital design and marketing company located just outside Boston. We design websites and web applications and then market them using search marketing and social marketing strategies. We don't do any identity design or traditional/print marketing. We like to think we are different because we spend a lot of time really trying to understand the client's business and the problem they are solving. That has translated into a very happy client base that refer us to many of their friends and colleagues.

HERE IS WHAT WE NEED:

We would like to have a designer from outside the company take a fresh look at our logo. It's not that we don't like it, in fact we love it, but we feel it could be a little stronger and more professional. Ideally we'd like to see different versions of our current logo that reflect our more established status while still holding on to the simplicity we currently have. We'd like the designer to use our current name and colors but give it a slightly more updated look. We're not looking for a new name or an massive overhaul of the logo, just a subtle twist on the old logo.

OUR TARGET AUDIENCE IS:

Our clients include the very largest, like GE and Microsoft, and hundreds of great startups and emerging businesses. We've been around for a few years but we still have that startup quality and culture in our office and in our work. Our audience is CEO's, founders and senior executives of well funded startups and emerging businesses.

WE LIKE THESE DESIGNS:

This is our new website design in progress (not launched yet) - http://ftsdesign.com/fts/coded/index.htm...

This is a case study page - http://ftsdesign.com/fts/coded/casestudy...

Here is another version - http://ftsdesign.com/fts/coded/blu-natur...

We want to have the new logo fit into this layout. The current logo will be swapped out and we will definitely consider rearranging the header area to accommodate a new/different logo. Our current logo can be viewed at www.freshtilledsoil.com.

We like the TED and TEDMED logo (www.ted.com and www.tedmed.com)

We also like the 37Signals logo (www.37signals.com)

Anything that is clean and uses the font to good effect. Simplicity is the goal here.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We're big fans of clean, crisp design. The logo must incorporate our current colors and must be able to sit on a clean white background. No flashy swirls or gradients please. No vegetation or plant motifs either. We have enough to contend with the strange name.

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