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Creative Brief
Who are you?
Life is full of financial firsts and knowing your first steps, let alone making the right decision, is becoming inceasingly more complex!
Recognising this, YourFirst Group was established to provide individuals and small businesses with access rich online content (e.g. videos, interactive tools etc) and easy to understand advise for making first time investment decisions.
Run by a young, dynamic team of finance professionals we are interested in delivering a FREE service which engages with our audience of first time investors and ultimately enriches peoples lives.
What do you need?
We need a fresh and professional logo which connects with our audience of "first time" investors.
This logo is for our parent company "YourFirst Group", however, it needs to be flexible enough to incorporate future sub-brands:
- YourFirst Investment
- YourFirst Investment Property
- YourFirst Business
- YourFirst Capital
- etc...
We also nee a logo that translates well to a small symbol ala facebook/twitter for use in apps/social networking sites.
Who Is Your Audience?
Our target audience includes individuals (primarily young professionals age 20-35) and small businesses ($1-15M annual revenue) facing a key investment decision.
We need the logo to communicate a sense of trust with our audience but we want to retain a modern look.
Requirements
We Like These Examples
We need a logo which provides a balance between modern and traditional logos.
Modern logos we like include:
Skins - www.skins.com.au
Reuters - www.reuters.com
Traditional logos we like:
Deutsche Bank - www.db.com
CitiBank - www.citi.com
We Absolutely Must Have
The logo must have:
1) The words "YourFirst Group", "YourFirst" is one word and the Capital "F" is important (deviation allowed if your design calls for it);
2) The words must appear on a single line;
3) The word "Group" must be interchangeable with our sub brands (e.g. YourFirst Investment); and
4) A smaller symbol version like the Facebook "f", LinkedIn "In" etc
Please provide all source files at the end of this project (psd, ai, etc.) and files in PNG, RGB Color, Black/White formats.
Materials
Contract
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