LET ME TELL YOU ABOUT US:
We are an independent group of 14 unique firms with geographic diversity around the US. We are in the Promotional Product marketing field - yes, trinkets and trash, swag, tchotchkes! Collectively, we represent combined buying power of approx $40 million with more than 100 sales professionals. So, we all do the same thing, but differently. We have industry experience that varies from multigenerational to newcomers with less than 10 years in the field.
We are diverse in age - from early 30's to late 60's, so we don't always agree on design and layout. Our practices cover Napa, Chicago, Minneapolis, St. Louis, Cleveland, Nashville, Memphis, Charlotte, Philadelphia, Washington DC, Richmond, Atlanta, Austin, and Iowa! We like to work together to share best practices, marketing ideas and strategies to save time and money.
HERE IS WHAT WE NEED:
We have a logo. We want to freshen it up! We do not feel as if it represents us, our diversity, our goals, and our efforts to build our businesses.
Here is the current look: http://www.thepartneringgroup.org/
OUR TARGET AUDIENCE IS:
We want to speak to three audiences:
1. Our suppliers who make choices about who to support with dollars and human resources. Are we a good investment for those onboard and can we add new suppliers.
2. New prospective members of the group. People on the sell side. The more we sell as a group, the better we do with #1 above - they pay the bills!
3. New prospective sales representatives. Can we attract new talent to each of our 14 distributorships around the country.
WE LIKE THESE DESIGNS:
Wide open. Think partners, we act as if we are. We treat our suppliers as if they are. We treat our sales force as if they are. This is critical!
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
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