• Award$1000
  • Entries256
  • Creatives53

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Overview:

Develop online business / website logo for fotozoi.

Fotozoi is an online photobook creation service. Users will select a book size, themes / backgrounds, upload personal photos, and submit their book to be printed, bound, and mailed to them. It is simply about giving users the opportunity to put their photo memories into a printed book.

We envision using the name in all lowercase, but are open to suggestions. Business to be at www.fotozoi.com.

Breaking down the name:

Foto Another spelling for photo or photography

Zoi Greek word for life or to live. Pronounced zo-ee.

Deliverables Needed:

1. Large color vector based logo in Adobe Illustrator format (.ai). 200 x 50 pixels. Size is approximate. For sizing, use logo on homepage of Facebook, TechCrunch, Yahoo, or CrateandBarrel for reference.

2. Large b/w vector based logo in Adobe Illustrator format (.ai). Same size as #1.

3. Small color vector based logo in Adobe Illustrator format (.ai) to be used on business cards, invoices, or email signatures. Depending on design, this may or may not be the exact same logo as #1.

4. Small b/w vector based logo in Adobe Illustrator format (.ai). Same size as #3. Depending on design, this may or may not be the exact same logo as #2.

Primary Audience:

Ages 18-30

Male & female

Full-time college students

Affluent

More likely to graduate than the general collegiate population

On average, they have a significantly higher GPA than the general collegiate population

After graduation they are more likely to go into a professional career than the general collegiate population

More satisfied by school experience

Will give to charity 10x more than general collegiate population and this behavior carries on post graduation.

Competitive

Social consciousness

Sense of community

Committed to values, ethics, leadership, education, loyalty, legacy

Tone and Image:

Web 2.0

Youthful, but not immature

Fun

Gender neutral

Simple

Business Category / Competitors:

Snapfish, Shutterfly, Ofoto, Picaboo, Lulu, and Blurb

Additional Information:

We would like to keep the boundaries of the new logo design wide open. We want it to be contemporary, but ownable to our business and name.

We will share that logos like http://www.picaboo.com/, with a subtle hint of meaningful art associated with the words, are very clever.

Please do not make a logo that could anyway be construed as copying or cloning an existing business logo in this category or any other for that matter.

This logo project will set the stage for a second project of webpage design. The logo design will drive the website look and feel. We have hopes to continue a business relationship with the logo design winner for the second project, but winning the logo project does not guarantee this. We may put it up for another crowdspring challenge.

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