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LET ME TELL YOU ABOUT US:

We are a small Real Estate buisness in a town of about 25,000. There are approxiatley 8 other Real Estate agencies here in Fort Dodge, Iowa and our firm is looking to expand and grow in the Fort Dodge area. Most of our Realators are Real Estate Appraisers so we feel we have a good leg up on the compitition. Out of the 40+ Realators in Fort Dodge, only 5 of them are appraisers and we make up the majority of this class. We have dealt with every type of Real Estate transactions that you can think of. We are currently known as "Johnson Real Estate Services" but we decided to change the name so it isnt tied to a last name.

Fort Dodge is largley a blue collar town. We are most notably know for a local civil war era Fort which still stands, we have quite a few Gypsum Mills (sometimes referred to as the Mineral City) were they produce Drywall Board out of limestone. The Cardiff Giant, the Band Shell, Dragoons and farming are a few other items that tie into Fort Dodge.

One last note is that we are looking to relocate our office to the south side of Fort Dodge. The south side of this town is largely residential and is off the beaten path a bit. We feel that by relocating to the south side, we can take advantage of a market that is overlooked. We want to appeal to the common working class clientel.

HERE IS WHAT WE NEED:

We need a logo that sets us apart from the compitition here in town. A motto would be great but not neccessary.

"Fort Dodge Realty" must be in the logo.

What we dont want is a silhouettes of a fort. This is overused in the Fort Dodge area.

Once our logo is established, we will be using this on stationary, Real Estate signs, our website, and possibly work shirts.

OUR TARGET AUDIENCE IS:

Anyone who is selling or buying Residential or Commercial property in the Fort Dodge area.

WE LIKE THESE DESIGNS:

We thought that we might be able to use a skelaton key integrated into the sign somehow. Like maybe for the "F" in Fort Dodge for instance. Just a thought, but we are not tied to this concept.

No particular fonts in mind.

For colors we are thinking of using yellow for the background since all of our previous inventory of signs and such are yellow. We like "San Diego Chargers" blue and would like to have one more accent color.

No particlular style in mind.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

No absolutes. We just settled on a name and know are looking to put the nail in the coffin with a "kick a**" logo.

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