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LET ME TELL YOU ABOUT US:

Formula Gold is fitness based company created by former and current Olympic runners that focus on speed and conditioning programs geared towards youth. Formula Gold develops a workouts for athletes who either want the edge on there competition or just to be healthy and in shape.

HERE IS WHAT WE NEED:

We need a modern image that connects the history and spirit of the Olympics. Whether its a torch, icon of a runner, or runner's on poduim, we are open to new and creative designs that fit our concept of health and fitness with speed as the main emphasis.

OUR TARGET AUDIENCE IS:

Target audience is youth, we want or customes to know our coaches will find the right formula to there athletic achievements and inner potential. What makes us stand out from other fitness programs is that the athletes will be recieving training from Olympic Gold medalists and World Class Athletes from around the world. Each coach has his or her own formula for success that brings out a unique training environment for the client.

WE LIKE THESE DESIGNS:

Fonts that replicate motion, the size can vary. The color combinations can be anything with GOLD in it. So Gold & Black ,Gold & Red, Gold & Blue, Gold & Grey etc.. The style should be contemporay and respresent speed or anything in constant motion, with a Olympic twist

Toptotop.com uses a logo of a runner in motion where the lines never connect in a forward progressive motion. We like the concept and maybe 1 direction to go into would be change the head from the top to top website into a torch which could connect with the Olympic spirit with a similar body design.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

I don't want anything that looks like it could represent toddlers, the logo should be strong stand out and have a feel of sucess, strength, and determination with a cutting edge feel to it.

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