• Award$200
  • Entries50
  • Creatives12

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Background

Industry

Food & Beverage

About Your Company

I am founder/director of the Wine Institute of New England. We offer wine and spirits classes, both for the enthusiast and for industry professionals. We also provide food and wine events from small gatherings, such as family parties, to larger events, such as corporate parties. We are moving into larger events, such as weddings, and calling this entire division of the company "Perfectly Paired." For these events, the chef and wine & spirits expert work closely together to provide a memorable celebration that includes a harmonious presentation of both food and beverage. It is this division of Wine Institute of New England for which I am seeking a logo.

Execution

Logo Usage
  • Print

  • Screen / Digital

  • Clothing

Preferred Logo Style
  • Image + Text

  • Text Only

Preferred Fonts
  • No Preference

Colors to Explore

Purple

Grey

Yellow

Logo Text

Perfectly Paired

Top 3 Things

Expertise
Elegance
Experiential component attractive to millenials

Vision

I like the concept of linking the round part of the "Ps" in Perfectly Paired together to look like interlocked wedding bands. However, I am open to other designs. I do not like anything cutesy or cartoonish. The winning design will be simple, modern, elegant, and evoke the feeling in potential customers that ours is the catering company they want to use for their event.

Additional Info

Perfectly Paired takes catering to a whole new level. Instead of providing a standard catering menu and then having the customer order alcohol separately, Perfectly Paired creates a fully-integrated culinary experience. We work with each client to create personally individualized menus. The experience is part education, part entertainment. We will be using the logo on printed proposals, menus, and business cards, as well as on our website and in social media. Designers can look at the "parent" company at www.wineinstituteofnewengland.com.

Materials

Contract
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Last updated 08/17/2018 5:38pm
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