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LET ME TELL YOU ABOUT US:

the FIA is the Foodservice Industry Association (Vic/Tas) . . . .we are an association that looks after member companies in the foodservice secctor we try to provide opportunities for the companies and their sales team to network / to learn / t / to hear from speakers on topics relation to the industry and the issues of the day / to have access to govt.

Foodservice this is the provision of food and supplies to companies engaged in large scale catering (such as the MCG / Races / Health care) and also smaller establishments such as the corner takeaway / franchise companies such as McDonalds, KFC / Burger King, Muffin Break,

HERE IS WHAT WE NEED:

the new logo is to be used by the Association on all its collateral from business cards / name badges / invoices / website / banners / certificates / industry invites / awards ceremony

OUR TARGET AUDIENCE IS:

this will include our members and people who wish to engage with the members / eg; government / prospective members / service based companies who may wish to on sell to our members . . . these will be non member companies either interested in the networking or in becoming a member.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

we must have the letters FIA (Vic/Tas) as part of the logo as this is what most people know us by.

we do not want a logo that has a second meaning or is vague.

we are currently using blue and red as the main colours but we are happy to consider other options. We would like to avoid the typical food colours of red and yellow.

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