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Tell us what you need

What is the exact name you would like in your logo?

FOOD EQUIPMENT REP SERVICES, INC.FOOD EQUIPMENT DISTRIBUTION SERVICES, INC.The goal: Make 1 logo that is used for BOTH companies!

What are the top 3 things you would like to communicate through your logo?

Synergy with 2 company names

Food Equipment Services, and we have a Rep side and a Distribution side to our business

What logo styles do you like (image + text, image only, text only, etc.)

Probably image + text, but not really sure. In my mind, we have a long name and 2 names to deal with. Using the Acronyms F.E.D.S. & F.E.R.S. where 3 of the 4 letters are the same might be useful. Maybe integrating Food Equipment Services will work. The only thing I dont want is a korny picture of a chef or a stove or something like that.

Do you have any other info or links you want to share?

Our 2 current logos are attached. Both self created, so nothing special.

We are 2 small companies. 2 names, same staff, both mine, so we operate under 1 roof, just 2 channels to market. We are WHOLESALE not RETAIL, so I am not looking for a small local appeal. Our business model is that we are basically a marketing and distribution are for the equipment manufacturers.

I recently changed the name of Jim Law & Associates to Food Equipment Rep Services, in order to achieve a synergy between the 2 organizations from a perception standpoint.

The reason: We are 1 operation, same staff, phones, etc. 2 different modes of sales process. We want to be seen as 1 organization, but with 2 different sides.

When it says in the brief WHAT IS THE EXACT NAME keep the context above in mind. The common portions of the name are Food Equipment Services, but that is not necessarily the exact name.

REP stands for Representative, so our two sides are REPRESENATIVE and DISTRIBUTION

Be creative, and if you have questions please ask. I will respond. I want to provide as much background and information as possible to get the perfect logo.

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