LET ME TELL YOU ABOUT US:
We are an independent company who write a fly fishing blog that has a small following, We review products, write stories about times on the water & and up coming products(dvds, books, gear) . Not at all main stream (far from Orvis) kind of down and dirty troutbums. Road trips to exotic places, camping out in truck beds and tying flies to the sun comes up. It what we pretty much do when the wife or boss isnt on are rears. A Lifestyle choice. Passion to protect our resources.
HERE IS WHAT WE NEED:
We are looking for a branded fly fishing apparel line, which captures this lifestyle. Trout bumish/ Florida boyesq feel. I'm looking to create a life style, clothing line for the fly fishing community. Artistic, versatile & recognizable. In the line of a Marc Ecko ,Patagonia & Bug Slinger(google this) . Fish logos, Tarpon, Trout, Permit... with a branded look. Shirts, hats, fly boxes, decals Etc.
Fly Fishing Terminology, Bugs, Fish(permit, Tarpon, Trout) Double Haul !!!!!!
OUR TARGET AUDIENCE IS:
18-40 Men or Woman, Higher income brackets.
We want this to be versatile, yet to the point. Want them to think yeah I would wear this to the soccer game and on the stream.
WE LIKE THESE DESIGNS:
Bug Slinger(www.bugslinger.com) Great Idea, designs and logos not so good.
Patagonia(www.patagonia.com) Simple to the point.
I like a edgy look with distortions of fish and different views on them.
I love black & orange, Yellow & Blue, Red & Black...
Brands Like: Patagonia, Rise, Simms, Echo Fly Rods, Bug Slinger, DVS, Cliff Outdoors.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Fish or a fly fishing Theme, Shilouettes? of flies and fish. I like the outdoorsy feel yet urban. Fly Rod and Reel Shilouettes?? Drift Boats?
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