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Tell us what you need

What is the exact name you would like in your logo?

Launch Security

What is your industry?

Consulting and Professional Services

What are the top 3 things you would like to communicate through your logo?

1. Trust/Security (e.g. shield)
2. Launch/Taking Off (e.g. rocket blasting off)
3. Strength and Simplicity (e.g. flat design, something easy to look at on the eyes, strong/bold sans-serif font)

What logo styles do you like (image + text, image only, text only, etc.)

Flat logo design with text. Here are a few links to industry peers who are doing a good job visually:

https://www.crowdstrike.com/
https://www.cybereason.com/
https://www.alertlogic.com/
https://www.forescout.com/

Prefer the logo to be black/grays with the shield component potentially mid to dark blue. Think "business" and "cyber".

Whatever the case, we're trying to strike a balance between professionalism, tech and clean design without being too whimsical or cartoonish (some rockets come across that way).

Do you have any other info or links you want to share?

See attached. This was just a quick mockup we threw together using an icon and font from www.shutterstock.com. The spacing, font weight, sight lines, etc. are not finalized. Again, just something quick. We'd like to see something in this direction with variations. Concerns with this are that the blue shield needs to look more like a cybersecurity shield than this which is more like a police badge. It's a little wide but we also don't want it to be too tall (it then starts to look like a phallic symbol...something we need to be working to avoid!). We could also go with something in a circle like the other attachment I've included. We know we want a rocket with fire underneath, but the rest we can look at tweaking/adjusting. And we're open to font recommendations if there are better fonts that support the logo design. Note, we also don't have to have the icon in the middle of the two words, it could go on the left or top and the words could be stacked. Open to looking at any of those directions.

Other directions we could consider could include something like http://comps.canstockphoto.com/can-stock... or something more abstract like you see at https://www.shutterstock.com/image-vecto... with swooshes and/or clouds and a less involved rocket ship. If so, we still want to incorporate the cyber security shield somehow, even if abstract.

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