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LET ME TELL YOU ABOUT US:

Fivespark is a web-based mobile application builder targeting small and medium-sized businesses. Using our application, users can point-and-click their way to create mobile applications and forms that integrate with their back-office systems and run on a variety of mobile smartphone devices. You can read all about what we do at fivespark.com.

HERE IS WHAT WE NEED:

We're a new company, and the first thing we need is a logo. The logo will primarily appear on our web site, but may also make an appearance on business cards and stationery. We could also envision elements of our logo being used as a background element in our application (e.g. a graphical part appearing in the footer or as a watermark or something similar).

OUR TARGET AUDIENCE IS:

Our customers are expected to be managers and higher at small to medium businesses. Our product competes with some much more established and expensive competitors, so we're trying to establish ourselves as the value leader in our space. We've got an innovative product, so we'd like to reflect that as well. We'd like a logo that reflects a certain bit of seriousness to reassure our customers that we're trustworthy and reliable, but maybe has a hint of fun to reflect the disruption we hope to bring to our market.

WE LIKE THESE EXAMPLES:

Ubuntu - We like this logo because it has both a graphical element and a text treatment that work well together or separately (that is, both are recognizable as Ubuntu when seen separately). The graphic is simple and bold and remains recognizable when used in different colors or in black and white.

Sapient - We like this logo because it's simple and bold, but clearly relates to the brand and the name in its imagery. It works well in color or black and white as well as online and in print. The other thing we like about this logo is that it can work in various layouts (e.g. logo above type, to the left of it, etc.)

37 Signals - We like this logo for the same reasons as Sapient (they are, after all, pretty similar)

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Must have our name: fivespark. We're open to whatever capitalization you want.

Things we think we want:

We'd like a graphic and text treatment (of the name) that are separate but work together. We prefer simple and bold to ornate and complex. If the graphical element somehow related to our name that would be cool.

Things we think we'd like to avoid (but we're open to if you have a brilliant vision):

- handwriting or graffiti style text treatment

- graphical element of the logo being integrated with the text of the name to the point where they can't be used separately or in multiple orientations.

In the end, we're open to your creative vision, so don't let our initial stab at our likes and dislikes dissuade you if you think you have a terrific idea. We'll try to give as specific feedback as we can, and we'll come up with something great together!

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