LET ME TELL YOU ABOUT US:
Fitness Table is a killer workout favored by dancers and anyone looking for a super core workout. A special table is used with trestles and indentations that can be gripped with the feet, arms, or hands.
From the site: The Fitness Table method is different from all other forms of fitness training, in that it enables participants to work in exceptional positions that would not otherwise be possible, strengthening the antigravity muscles and providing significant relief for back problems.
HERE IS WHAT WE NEED:
A logo that brings the company in to the new century. The logo will be used on the Web site, in stationery, and ads in local papers.
OUR TARGET AUDIENCE IS:
Dancers, fitness enthusiasts, men, woman: anyone looking for a core workout. Great for those recovering from injuries. Anyone who would be interested in Pilates would be interested in Fitness Table.
Keep in mind the workout is very zen-like, almost yoga inspired.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The workout is done in a very tranquil environment, so the site redesign should reflect that. I've included some shots to show what the workouts look like. It should be sophisticated but calm, showing off the athleticism of the workout.
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