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Business Info

Business Name

Asilomar Ventures

What do you do?

Produce Fitness DVDs

What is the exact name you would like in your logo?

Misty Tripoli's BODY GROOVE

Target Audience

What is your industry?

Fitness DVDs

Describe the target audience for your logo

Women between 25 and 50 who are looking to get in shape, lose weight and have fun doing their workout.

What are the top 3 things you would like to communicate through your logo?

Body Groove is fun, free-spirited and invigorating.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text and Image.

What colors do you want to see in your logo?

Feminine colors that are bright and inviting.

What colors do you NOT want to see in your logo?

I don't think the logo should have a lot of black/dark colors.

Where will your logo be used (print, website, etc.)?

DVD covers, print, website, television.

Do you have other info or links you want to share?

The Body Groove DVDs are designed to be more free-flowing and less rigid than a traditional fitness DVD. You might want to check out Misty's website at www.mistytripoli.com for more insight into the product and philosophy.

Materials

Contract
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