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Business Info

Business Name

Fit 4 Life DC

What do you do?

We are a One on One Medical Exercise/Post Rehab and Personal Training facility. We bridge the gap between fitness and health care. We have an upscale clientele and we regularly consult, refer, and network with physicians and physical therapists.

What is the exact name you would like in your logo?

Fit 4 Life DC Medical Fitness Solutions

Target Audience

What is your industry?

Fitness and Medical

Describe the target audience for your logo

Our target clientele is well-educated (post-graduate), professional, baby boomers and older (50-60+); most have substantial disposable income. Many have a complex history of injury/chronic conditions and are referred by their physicians or physical therapists. Our clients' lifestyles and values vary widely: liberal, conservative, married, unmarried, families, child-free, traditional, alternative--we happily serve them all.

What are the top 3 things you would like to communicate through your logo?

-We are the "bridge" between the Medical and Fitness fields--we use fitness techniques to help manage medical conditions
-We offer a comfortable, fun environment
-We are knowledgeable and professional

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Looking for a symbol as well as text. The symbol may be used in the future for an app as well.
http://www.thebiomechanics.com/2006/page...
http://www.medpedia.com/
www.postrehab.com
http://www.medicalfitnesspros.com/defaul...

What colors do you want to see in your logo?

I have been using black with accents of red and blue, but I am open. I tend to prefer deeper colors, but am open to your ideas so long as the final product looks polished and professional.

What colors do you NOT want to see in your logo?

Nothing too bright or garish. I prefer complementary colors, not wild contrasts.

Where will your logo be used (print, website, etc.)?

This will be our logo for print, web and embroidery for uniforms.

Do you have other info or links you want to share?

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