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LET ME TELL YOU ABOUT US:

We need to come up with a new logo treatment for First Fruits Marketing and "First Fruits Marketing of Washington". They are a new company that sells apples, cherries and pears (but apples are the majority of the crop).

They have been an apple grower for many years but are just starting to sell their own apples instead of somebody else selling their apples for them. Their trade name is First Fruits Marketingit will also be their consumer brand on packaging like bags of apples as First Fruits Marketing of Washington.

They are a family farm with very high values based in servant leadership and giving back. Their name First Fruits comes from a biblical festival in which growers offered their harvests to God in hope of a bountiful return. They give back 75% of all their profits to charitable organizations and they place high importance on their employees and maintaining the quality of the environment through sustainable agriculture. They are one of the largest single apple orchards in Washington.

I have attached their old logo. They are not married to this logo at all and are looking for something completely new and fresh. I have included it as reference only.

HERE IS WHAT WE NEED:

We need a logo that can be used on company literature, sigange and consumer packaging (like cartons and poly apple bags).

We will be presenting top logos to company on 7/23

OUR TARGET AUDIENCE IS:

Our target audience is two fold. Retail produce buyers (corporate) would be our first and most direct audience. Our second audience would be consumers who would see this logo on packaging at the grocery store level.

WE LIKE THESE DESIGNS:

I don't want to submit any graphics that will skew your creative juices. I think the logo should be contemporary and modern in styling with bold colors...but not crazy circus like. Should look professional...but not edgy.

The apple industry in WA as a whole is very traditional and the designs often look traditional and dated. This is a chance to look new and fresh.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

MUST NOT HAVE: Although this is a Christian based family with a Christian based name...the logo should not include religious imagery, Adam & Eve or snakes.

MUST HAVE: The logo should have an apple or reference to an apple.

Because the company is socially responsible maybe some icons that represent helping people (hands or heart), environmentally friendly (leaves, water, etc.) should be incorporated into the logo. This is not a requirement, just an idea.

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