• Award$410
  • Entries218
  • Creatives76

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What is the exact name you would like in your logo?

Firework Theater

Do you have any other info or links you want to share?

We have been producing new plays in New York City since 2006 as Kids with Guns, A New York Theater Company (http://kidswithguns.com). Our old name was a metaphor referring to "young artists with powerful creative voices" but as you might imagine, it was often misunderstood. This summer, we are rebranding ourselves as Firework Theater in connection with our upcoming August world premiere production.

We chose the name Firework Theater because (a) the name retains some of the gunpowder from our former monicker, (b) just like live theater, a firework is alive and excitingbut only for an instant, and (c) because something about that feelingof being young, and sitting on a great lawn underneath a summer night sky watching fireworkshas a certain awe and magic that feels emotionally relevant to what we do.

We are a young company dedicated to discovering and producing unique new voices in theater. We are partial to new works that inspire our hearts and minds through imagination (as opposed to fancy sets, violence, or other gimmickry); works that can only be realized through theater (as opposed to ideas that are better suited to film or television); we love collaborating with artists in other disciplines to bring our work to the stage (composers and choreographers); and if you look at our production history (http://kidswithguns.com), you'll see we tend towards work about love and relationships. It's worth restating that we only produce brand new plays. So, no revivals (plays that have already been produced before) or the classics (like Shakespeare).

We're small, but we're growing, and we're based in New York City where there are oodles of other small theater companies trying to get noticed.

What are the top 3 things you would like to communicate through your logo?

Imagination
New Plays
Collaboration

What logo styles do you like (image + text, image only, text only, etc.)

image+text or just text
Please note that we are heavy social media users so it's important that the logo, or a portion of the logo, can be used as a recognizable avatar.

Here are two logos we like, and why:

The Public
http://www.publictheater.org/
The Public theater has a brilliantly simple text logo. Everything that they design in terms of marketing collateral is instantly recognizable because everything they make (posters, ads, brochures, etc.) all look and feel just like their logo. Both their name and logo design speak very clearly to their mission as "an American theater in which all the countrys voices, rhythms, and cultures converge."

DreamWorks Animation SKG
http://www.dreamworksanimation.com/
We love how DreamWorks' logo inspires a sense of imagination, creativity, and story.

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