Tell us what you need
What is the exact name you would like in your logo?
What are the top 3 things you would like to communicate through your logo?
Stability (financial investments are safe)
What logo styles do you like (image + text, image only, text only, etc.)
Both image and text and just text only. If image, then simple - this is a financial firm that needs to be taken seriously. It shouldn't be whimsical and bright, but more staid.
Generally I prefer if an icon is used that it be at the front of the name (vs. on top)
The image can include the "L" or "LP" as an icon as well
Not committed to Title Case or lowercase or uppercase...
Do you have any other info or links you want to share?
The word lumen means light - so anything where we can allude to light would be great (candle flame, light in a tunnel, spotlight, a bit of a glow around lumen). Should be subtle though. Please no light bulbs.
Colors should be relatively conservative - blue, green, grey (definitely not red or purple)
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