• Award$250
  • Entries87
  • Creatives20

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Creative Brief

Who are you?

I am a exercise therapist who has owned his own facility in santa Monica, CA for the last 5 years.

My training of expertise ranges from post-operation, weight-loss, increased strength and flexibility, all the way to sport-specific, and nutritional guidance.

I like to refer to myself as a "fitness companion."

I also travel TO clients within a reasonable distance.

I am a fun, stylish, energetic, motivating individual who wants his business to be more of a "fitness experience" than just a bunch of training sessions.

What do you need?

SIMPLE SIMPLE SIMPLE

I need a logo that promotes a private personal training service, or PERSONAL TRAINING BOUTIQUE feel.

I would like this logo to be INVITING and SOPHISTICATED but friendly as well.

I want something that WON'T be intimidating for first-timers, but at the same time something that WON'T feel too elementary for those "more physically inclined" individuals.

I would like the name "FERRIGNO" to be spelled out, but i also want the logo to convey it's purpose as well, that being a PERSONAL TRAINING Service/boutique that people can relate to and want to be associated with.

"Core Training" is the service that people want to desire

Who Is Your Audience?

My audience is EVERYONE. Men and women anywhere between the ages of 15-70 who want to better their minds bodies and spirits.

I would like to draw in whoever is interested in becoming MORE FIT, whether they are a fitness professional or have never done anything physical in their lives.


I want this logo to make people feel like they are making the right choice.

Requirements

We Like These Examples

i want to see a fresh perspective... something creative. COLOR and some fun ICON... KEEP IT SIMPLE

We Absolutely Must Have

something clever and colorful with not TOO much lettering

Materials

Contract
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