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LET ME TELL YOU ABOUT US:

Fatty Andy's is a start-up take out restaurant opening in a popular, upscale West Coast Beach Community. The restaurant is focused on allowing our customers to get a quick, affordable meal made with only the freshest organic ingredients. The restaurant will have a clean, modern, and warm aesthetic while remaining in touch with it's surf culture roots.

HERE IS WHAT WE NEED:

We are looking for a logo that has a clean and simple design. It must incorporate the name "Fatty Andy's" with an abstract chicken image (our main ingredient). We do not want something that looks like a cartoon. It is imperative that the logo is refined and appeals to the full spectrum of customers. This logo will be used at the storefront, on packaging, and on marketing materials.

OUR TARGET AUDIENCE IS:

We are selling to local residents and summer tourists alike. The community is majority upper middle class with a median age of 43 years. Most are avid beach go'ers and embody the West Coast lifestyle. Our customer needs to see us as a clean, customer-focused establishment that has the most delicious, fresh food in town at an unbeatable price. We are determined to be a "local secret" that is a must have for any tourist that comes through.

WE LIKE THESE DESIGNS:

Primary use of Orange and Grey (various shades) along with other colors for accents as required. The font needs to be clean and modern. The chicken image should be basic and almost sketched. We like the idea of a stick figure version, but with a play on the "Fatty" portion of the name (possibly with a belly).

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We must have the name Fatty Andy's (uppercase or lowecase is acceptable for all text). We also need to have a chicken. The rest is up to you!

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