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Tell us what you need

What is the exact name you would like in your logo?

QUINCY

What are the top 3 things you would like to communicate through your logo?

High fashion - we are a fashion brand, so we want our logo to first and foremost say fashion & style
Quality - we want to anchor the brand at as high quality
Modern/Young - our target customer is 18-35 whereas many of our competitors target women 18-65. we want to come across as modern.

What logo styles do you like (image + text, image only, text only, etc.)

We're considering 2 directions - either text only or image + text. We will plan to use the logo as a basis for a text logo, facebook/twitter avatar, favicon, and even our clothing label.

If we do an image + text, it could be similar to what many high end brands do (see the examples from high-end brands in attached ppt). The benefit of an image+ text logo is it gives us the flexibility to have a few elements to work with, sometimes using the text alone and the image alone.

For the text - we like capital letters; we like the idea of a fun font for the Q and then simple text for the UINCY. most high end fashion brands (think GUCCI, CHANEL, PRADA, etc.) all use capital letters, mostly block lettering, and some spacing between characters.

Do you have any other info or links you want to share?

Landing page - www.quincyapparel.com.
Previous version ecommerce site - shop.quincyapparel.com (currently being redesigned).
Blog - http://blog.quincyapparel.com/.

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