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Tell us what you need
What is the exact name you would like in your logo?
What is your industry?
What are the top 3 things you would like to communicate through your logo?
1. Trust 2. Hope 3. Quality
What logo styles do you like (image + text, image only, text only, etc.)
Most likely text only. If there is a graphic element to the logo you'd have to be careful that it isn't too contrived or forced. Most imagery in the religious space is too literal. It might work if it conveys hope or optimism as opposed to a cross or an angel for example.
Do you have any other info or links you want to share?
The purpose of this project to create a new logo for our parent company (FairHope Direct). The current logo is very dated (has an 80s vibe). The parent company logo appears on all shipping cartons, customer correspondence, billing, etc.
Our customers, for the most part, are members of one of several of our continuity clubsFairHope Notes, FairHope Encouragement, etc. Each of those product lines has a logo that the customer are used to seeing on our main website and on the product itself. These are the logos they would most quickly recognize and would be top of mind for them.
The challenge for the new Parent Company (FairHope Direct) logo.Direct meaning Direct to the Consumer .is to be an umbrella company logo that doesnt compete with the product line logos but at the same time isnt stiff.
FairHope Direct is a unique business whose purpose is to help people experience Gods presence. This is primarily achieved by promoting and distributing God-honoring products and services directly to the Christian market.
Our most popular program is called FairHope Notes, which offers a collection of contemporary Christian greeting cards designed to help customers send blessings of Gods love for every occasion. We also offer worship and choral products from a variety of major labels to worship teams and churches nationwide. By producing and providing exclusive Christian products, our objective is to support people in their own ministry of encouragement and encourage a lifestyle of worship.
The FairHope Notes (our main product line) website can be seen at:
As stated earlier, most of our customers are members of one of our several continuity clubs but can purchase individual products from our website. As we expand our product lines there will be other Product Specific logos along with FairHope Encouragement, FairHope Notes, FairHope Worship, etc.
The Parent Company logo needs to work as an umbrella that these various Product Line logos can fall under.
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