LET ME TELL YOU ABOUT US:

We're developing a website that is a unique spin on self improvement. It's called "failin.gs" and it allows people to create a profile and have their friends anonymously critique them. All of the feedback goes in to the user's profile. People can say whether or not they agree with individual critiques. It's like Twitter meets Yelp... for people!

HERE IS WHAT WE NEED:

We need a logo that we can put in the site as well as make into a small fav-icon for the url bar. So a square logo would be best.

* Square logo suitable to be shrunk down to a small fav-icon. So something that would 'read' at a very small size as well as a large size.

OUR TARGET AUDIENCE IS:

Anyone who wants to critique themselves, but it's most likely the web-savvy social networking crowd that likes to participate in these types of "visibility / transparency" services.

WE LIKE THESE DESIGNS:

Twitter, facebook, mashable, all of those web2.0 standards. Sans serif fonts, please.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

Nothing, really. We're open to ideas.