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Business Info

Business Name

Babblocity The name is a combination of the words babble and velocity. Babble in the sense of excessive communication or chatter. Velocity in the sense of happening instantly or quickly.

What is the exact name you would like in your logo?

Babblocity

Target Audience

What is your industry?

Social networking software

Describe the target audience for your logo

The service is intended for an English global general audience.

55% female, 45% male
Age: 4% 3-12, 22% 13-17, 42% 18-34, 20% 35-49, 12% 50+
75% Cauc, 13% Afri Am, 5% Asian, 6% Hisp., 1% Other
52% No kids, 48% Has kids
Household income: $0-$30K 14%, $30-$60K 24%, $60-$100K 30%, $100k+ 32%
No College 47%, College 40%, 13% Graduate School

What are the top 3 things you would like to communicate through your logo?

1. Stay connected all the time (instant)
2. Keep up with friends
3. Never miss an important update or news story

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Thicker fonts are preferred. The text should convey a strong, yet playful sense of confidence in our ability to deliver a fun and rewarding experience. Thicker fonts also scale down better than thin fonts (Sans serif font).

- The logo should include both text (graphical) and a graphic. The logo itself can either be stylized graphical text or a combination of a graphical icon and text. If an icon/graphic is used in combination with text, the icon should be on the same line as the text (not stacked).

What colors do you want to see in your logo?

No more than 1-2 colors. Use of gradients are fine if used to make the logo pop or to help communicate the three things we would like to communicated listed above.

What colors do you NOT want to see in your logo?

Open to any colors.

Where will your logo be used (print, website, etc.)?

Web-site and desktop app interface

Do you have other info or links you want to share?

The main value proposition is for Facebook now or said another way get Facebook updates instantly.
We provide a free desktop application that helps you stay updated on, and manage, your Facebook account. We make money primarily by selling advertising within the app to Facebook game advertisers.

These are three competing services:
FacebookDesktop.com
Seesmic.com
ScrapBoy .com

The logo needs to have a small black SM mark incorporated into it for the Service Mark symbol.

Materials

Contract
Files

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