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Tell us what you need

What is the exact name you would like in your logo?

The exact business name is F-SQUARED PERFORMANCE. I'm not firm on having exactly this wording in the logo design.

What is your industry?

Retailing

What are the top 3 things you would like to communicate through your logo?

The name F-SQUARED is a reference to Form and Function. There is an ongoing debate in car culture about form vs function. Some guys are all about aesthetic modifications to their vehicle, even at the expense of functionality. Other guys are all about improving the functional performance of their vehicle, sometimes at the expense of aesthetics. With this name (and logo) we hope to communicate a symbiotic relationship between the two.

We are selective about the product lines we carry, and we offer parts that improve the form and function of a customer's vehicle. We want to be known for:

Carrying the best brands in the industry
Competitive Pricing
Fast Shipping
Great Customer Service

What logo styles do you like (image + text, image only, text only, etc.)

I'd prefer to see some submissions, and then follow up with commentary on styles.

Do you have any other info or links you want to share?

stores.ebay.com/fsquaredperformance
fsquaredperformance.com (undeveloped)

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