LET ME TELL YOU ABOUT US:

We are an established restaurant in the Philadelphia area with 2 locations. We serve pizza, sandwiches, philly cheesesteaks, salads, and wings. We do mostly delivery, and some carry-out meals and are looking to refresh our logo for an upcoming expansion.

HERE IS WHAT WE NEED:

A logo that utilizes our current name 'Hot Spot Pizza' and will have high visual impact in circulars, and on the web. This image would ideally be full color, but be simple enough to be converted to B&W for packaging and newspapers.

We would like a logo that visually communicates,the following:

-Modern-Fast-Convenient-Affordable

This logo cannot be too formal, given our products that we offer.

Besides pizza, we want to draw attention to the salads, and sandwiches we offer.

OUR TARGET AUDIENCE IS:

Clients looking for delivery food options. They range the whole gammit from 18-55+ years of age, and will be an even mix of corporate and residential.

We want them to feel familiar with our business. We have been open for more than 13 years, and if possible, we would like to incorporate that into our tagline.

We also would like to communicate a measure of innovation and modernism into our new logo.

It should utilize colors associated with food, but we don't want it to be too cliche using just red or orange only if possible.

WE LIKE THESE EXAMPLES:

http://www.hotspotpizzeria.com/ (current logo)

http://www.subway.com/subwayroot/index.a...

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Reference to pizza, sandwiches, salads, wings with the first three a definate either graphically or by text.