Executive Nomad

LET ME TELL YOU ABOUT US:

I have traveled a lot for business. I'm the person friends call for restaurant recommendations in London and hotel picks in San Francisco. I enjoy spending a couple of hours researching places to go and am happy to share it. I also believe that business travel should be an enriching experience and not just hours in a conference room followed by room service.

For the past couple of years I have hosted a web site where I have collected my recommendations: www.executivenomad.com. It's just been a friends-and-family thing. Now I am going to open it up and a) actively recruit others to join the Executive Nomad community (even I can't cover the whole world alone) and b) try to monetize the site. I am still not sure what combination of advertising vs. sponsorship vs. subscription I might wind up with.

Note that everything on the site is appropriate for business travelers (there are plenty of sites for leisure or general travel) and I am drawn toward the independent and different wherever possible. Everyone knows how to find Marriott; not everyone can find a great guest house in Notting Hill. You'll also note that I include some shops (trying for at least a great chocolatier and florist in each city followed by unusual stores worth a stop either to buy or look) and some smaller museums and attractions.

I'll be migrating the site away from godaddy hosting to something more dynamic once I get the community off the ground. On the new site, I'll be putting a greater emphasis on sustainability/green travel.

HERE IS WHAT WE NEED:

For now, a logo. It will be used on the Executive Nomad site and for groups on Facebook and LinkedIn (LinkedIn needs a 100x50 pixel, max 100 KB file, jpeg preferred. Not as sure about Facebook). I'll also be putting it in an e-mail signature.

OUR TARGET AUDIENCE IS:

Intellectually engaged professionals who travel. These are people who like to try new restaurants and stay at unique hotels. They are museum and gallery goers. They are most likely 25 - 54 and may be male or female. They are from around the world.

WE LIKE THESE DESIGNS:

I'm a big fan of Michael Schwab (and wish I could afford to hire him). I like designs that have classic elements with a twist and am a huge fan of early 20th century poster art (but don't let that limit you). The design shouldn't be too cold -- I'm trying to put some humanity back in business travel. I tend to prefer clean typography; nothing too fussy (especially since it has to work at small sizes).

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The words "Executive Nomad" must be in the design. I don't want anything kitchy like a camel carrying a suitcase.