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LET ME TELL YOU ABOUT US:
RelayRides is an exciting, innovative new company that helps communities develop their own carsharing companies. Carsharing is where multiple people can share a vehicle to save on costs, help the environment, decrease traffic congestion and bring community members together.
HERE IS WHAT WE NEED:
RelayRides needs a logo to be used on signage, web ads, social networking sites (e.g. facebook), i-phone apps, our website, and potentially clothing and/or car window decals.
OUR TARGET AUDIENCE IS:
Broad. Ages 18-50. Both men and women. Anyone interested in saving money, helping the environment, or joining an exciting, innovative trend can be interested in this! Although our customers fit a wide age range we'd like the company to seem "hip" and "tech savy" so people feel it's "cool" to join.
There are 4 things we ideally would like our customers to know about our business (in the order of importance we'd like to show). #1) It's ECONOMICAL. Carsharing saves money, and our company will provide more economical options than anything that currently exists. #2) It's ENVIRONMENTALLY FRIENDLY, "GREEN", etc. Carsharing decreases pollution and congestion. #3) It provides a sense of COMMUNITY. We want our customers to know that our members are TRUSTWORTHY, and our service is very SAFE and SECURE. #4) It is EASY! ...it provides MOBILITY, FREEDOM and CONVENIENCE.
WE LIKE THESE DESIGNS:
We like the "bubbly" font used by Twitter (http://twitter.com/)
Please see the uploaded file "RR-logo.jpg". We like the idea of using our intials "RR" back to back so it looks like a car. We are not at all set on this idea and are open to absolutely any other ideas / interpretations.
A few other styles we like:
http://logopond.com/gallery/detail/72184 (Green Rail - environmentally friendly)
http://logopond.com/gallery/detail/43220 (abstract bird, bubbly letters)
http://logopond.com/gallery/detail/69107 (Upside down umbrella)
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We are open to any interpretations! Having our name "RelayRides" or initials "RR" would probably be helpful, but if the logo is distinct enough it's not absolutely necessary.
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