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LET ME TELL YOU ABOUT US:

Excel Financial is a Hard Money Commercial Real Estate Lender. These are commonly referred to as bridge loans. It could be appropriate (though not necessary at all) to use a representation of a bridge in the logo.

HERE IS WHAT WE NEED:

Logo use is varied and includes:

E-mail marketing

Banner/display ads on websites

Print etc.

Professional look , clean

Tag Lines used in the past (not necessarily)

"Hard Money Made Easy "

"Offering a Lending hand"

OUR TARGET AUDIENCE IS:

Our clients, by definition, own commercial real estate (rental properties, multi family, mixed use, retail etc.) They therefore tend to be savvy individuals.

They come to us after they have been turned down by banks and other lenders and are typically in a distressed financial situation. We offer a solution to their fears of losing properties.

WE LIKE THESE EXAMPLES:

http://www.nt-design.co.uk/images/logo1.... ..... clean simple

http://s3.amazonaws.com/jobs.freelancesw...

....like the way the logo incorporates the mountains... could use bridge instead of mountains

http://www.eightyonedesign.co.uk/blog/wp...

....Like the "subscript" can be used for .com and/or www.88854

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

we strongly promote the website (which happens to be our phone number) www.88854excel.com inclusion of the "www." ".com" and would be a plus, BUT SHOULD NOT BE PROMINENT. We are thinking a subscript or line below.

Again, please realize this will be used in a myriad of digital formats, therefore the logo must be clear and simple enough to use in snall format.

Professional FONT ... any use of comic sans will immediately be eliminated (lol)

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