First, you may go to www.PeopleFud.com to get a feel what we are trying to do. We're cooking for pets. Home made, very healthy food for dogs is our start so we want the logo to represent a light, playful theme. We are thinking, but you are not limited to, a dog painting the word "People Fud" as Graffiti. with the tag line "Every Dog Loves People Food" and People Food is spelled correctly there. The dog will be writing more stuff in the future as we create multiple tag lines or one off advertisements. We like the graffiti type font in the current logo (Attached), but, open to any changes. Use a font we can reuse for labeling and marketing. the current logo we liked, but it is too focused on the natural ingredient thing and less on the playfl ness.

Other scenarios: Dog as chef, dog as diner at table/restaurant, dog and person eating the same food. Still want him graffiting the logo if possible.