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Creative Brief

Who are you?

Evermore Design is an interior design firm with a focus on sustainable building practices. Our belief is that green design can be beautiful and chic; that clients don't have to compromise on style to live in a way that's healthy for themselves or the planet. The name Evermore comes from the timeless nature of our designs and our commitment to the environment. We're just launching our business but will work on interior projects from single rooms to entire houses as well as restaurants and boutique hotels. The logo that you'll be creating is for our website, stationary, business cards, etc.

We also have a green design blog for all things sustainable and chic. Please take a look at www.prettylittlegreenthings.com Our website will be www.EvermoreID.com There is something currently parked there, but please DO NOT use this as a basis for design.

What do you need?

We're looking for a logo that we can use as a way to identify the firm. It should be something simple and elegant and that's easily recognizable. We will be making letterpress business cards, so the logo must look good in that format as well as on the computer. Since the business will be geared towards luxury, we want the logo to reflect the high-end nature of the company.

What we're looking for stylistically:
- A logo that is beautiful, elegant, chic and not too complicated. It could be something that looks like it was hand drawn. It should definitely not look computer generated or too sleek.

- Overall, we want to project the message of a chic interior design company thats current on the latest design trends. The logo should not be cute or overly feminine (can be a bit feminine since we're women). It should also not scream green design. That's something that will be discussed in our mission statement and should not necessarily be overtly shown in our logo. Subtle references to the environment are okay.

- Trees or plants are not necessary in the logo but could be used. If they are used, they should be stylized in some way or be a very subtle depiction.

- The logo could also have a vintage feel to it.

- In addition, the company is based in New York City, so the logo should reflect the stylish and chic locale where we are based.

- Fonts: we're looking for something chic and elegant. Please no fonts that are too traditional or cute (i.e no French Script or Lucida Handwriting or similar). Handwriting type font is fine, but if you use, please make sure it's more modern looking.

- Colors: The logo does NOT have to be green in color. No primary colors. It can all be one color, but no more than 2-3 colors. We like colors that are more complex and sophisticated (i.e. with more gray mixed in)

Who Is Your Audience?

- Clientele will either be a) homeowners from around New York City, aged 30-60 or b) developers from around the country, ages 35-65.

- We're also expecting to be working regularly with contractors, architects, vendors and the design community so we want our logo to look professional and geared towards these colleagues as well.

- The logo should be geared towards men and women. The logo can be a bit on the feminine side but should not be overly feminine and turn away men.

Requirements

We Like These Examples

Here are a few websites of fonts and styles that we like:
- Mr. Boddington is a invitation and stationary company. We love the fonts they use and the general aesthetic of their designs, which look hand drawn, hip and current. This is a perfect source for inspiration. http://www.mrboddington.com
- We also love the fonts from Love Jenna because they're a modern take on calligraphy. The swirls may be a bit more feminine than what we want for a logo, but it's still beautiful. http://lovejenna.blogspot.com/
- Oh Joy blog. We like their logo and the fresh look of the home page. The overall aesthetic is a little more feminine that what we're looking for, but still very nice and stylish. http://ohjoy.blogs.com/
- Ruby Life: this is an interior design company with a very simple website. http://www.rubylife.com/
- Rubie Green has a great website and products. http://www.rubiegreen.com/
- The fontgarden.com has some really nice handwritten fonts

We Absolutely Must Have

We WANT:
- Company name should read: Evermore Design
- You are not limited to specific colors or fonts as noted above.
- The logo must be a graphic that is separate from "Evermore Design" We may use the two separately in our literature.

We DO NOT want:
- We only need the logo. We will lay it out on business cards, letterhead, website, etc. ourselves.
- Please stay away from anything too generic. As mentioned above stay away from some of the boring, standard Word fonts (unless they're used in a fresh and stylish way).
- Also as mentioned above, no primary colors
- No overt references to green design

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