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Just to give you a brief background of the background of the company, eStores is a website where you can create your own storefront online in just a few minutes. Our website is not active yet but we want the logo to look simple, modern and fresh.

I am looking to upgrade the attached logo.

Just to give you a brief background of the background of the company, eStores is a website where you can create your own storefront online in just a few minutes. Our website is not active yet but we want the logo to look simple, modern and fresh.

I like the current logo but I just want to upgrade it and make it look a little more fresh.

As you can see in the current logo, there is a shopping cart favicon in the last two es letters. This is a must, there must be a favicon within the logo.

I would prefer to keep the same concept where the last 2 letters make a shopping cart favicon. Because when used alone, the es could stand for e-stores. But I am open to other ways where a shopping cart can be integrated into the logo.

Also, in the current logo, you can see that the first e is a different color form the stores to emphasize the e . I also think this is necessary because when the e is the same color as the rest of the letters, people tend to ready the logo as es-torr-es. When the e is a different color, it is easily read as e-stores. But, again, I am open to other concepts just as long it is readable as e-stores

But, I do not want a dash(-) in the logo itself. The website is www.estores.ph and the logo should read estores.ph. The .ph does not have to match the logo itself, it can be just plain text like in the current logo. This is up tot the designer as it is a small detail that is not important.

Our audience is mainly young, late teens to 20s. Startup small entrepreneurs. We want to look young, modern and fresh. But, not too wacky or child-like.

Simple yet powerful.

There must a a favicon within the logo.

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