• Award$500
  • Entries263
  • Creatives72



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Creative Brief

Who are you?

I am an attorney in Colorado, just starting out with an estate planning practice. My business will focus primarily on helping families protect their children if something happens to them and transferring their assets in a way that benefits the children and allows their kids to be raised in the way that they would raise them.

What do you need?

I need a logo/wordmark that is not the typical law firm logo. I would like it to reflect who I am as a person--a mother, an advisor, a friend. It will be used on letterhead, envelopes, business cards, website, and many marketing materials both online and in print media. I have had one artist design logos and I'm just not thrilled. I will upload those and my headshot so you can see who I am.

Who Is Your Audience?

My audience is primarily mothers with small to middle-school aged children. They're generally married. Household income $100,000 minimum, owns their own home, and may have retirement savings or investments.


We Like These Examples

http://personalfamilylawyer.com/ (I sort of like this logo because it's unusual for a lawyer). But there aren't many law firm logos that I really like. They're too uptight and impersonal. I want my brand to reflect a sense of ease, joy, solidity, growth, and nurturance. In the files I'm sharing are the logos that I've had done that aren't thrilling me.

We Absolutely Must Have

Hartney Family & Estate Law



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