LET ME TELL YOU ABOUT US:
We are a start-up financial services firm providing commercial equipment financing to middle market and fortune 1000 companies. Our management team consists of industry experts who have come together with the common purpose of providing competitively priced growth capital to our customers. We are in the middle to large ticket space proving equipment lease and debt financing for $2,000,000 up to $30,000,000.
HERE IS WHAT WE NEED:
Our logo needs to convey security, trust, knowledge, and expertise. Some of our competitors include many of the national and regional banks including Bank of America, Wells Fargo, Key Bank, and US Bancorp who spend a lot of money branding their logos. We have kicked around the idea of incorporating a sea turtle into the logo design although we are open to any design that can help get our message across.
OUR TARGET AUDIENCE IS:
Our target market consists of CFO's and other high powered decision makers of big companies so we need to make sure the logo is simple and classy. Gimmicks do not work in our industry so we need to avoid anything cheesy or gimmicky. It is very important that our company does not look like a start-up company as it is difficult to get our customer's to commit to a new company.
WE LIKE THESE EXAMPLES:
We really like the colors and feel used on this website although their logo is weak: http://www.evpartners.com/home.php
Here's a link to various bank logos:
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Our company name needs to be included in the design but otherwise we are pretty open.
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