A logo's flexibility is extremely important. There are so many mediums in which your logo will be employed: digital, print, physical products... it's important that your logo looks great when used in each.

If your company uses a logo that solely relies on color, your logo will lose it’s effect when it’s in black and white. Similarly, if your company intends to only use your logo in a specific way (such as on a website or business cards), then size may not matter much. But if you’re like most companies, you’ll need a flexible logo that can be placed on multiple products, presentations, graphics, and websites. Versatility is important because it helps you reproduce your logo in a wide variety of ways.

The most successful logos are flexible enough that they don’t get lost when changing sizes, backgrounds, or mediums.

The most memorable logos - like Nike, Apple, Coca-Cola and Target - have key characteristics in common with each other. These logos are all clean, memorable, and foster positive brand associations for their customers. Consumers are more likely to associate positive attributes to logos that incorporate memorable design elements, and find brands with these characteristics in their logos to be attractive, trustworthy, and respectable. Those are qualities worth remembering!

A brand’s logo is its principal design element, acting as a visual representation of the company and its values. There are plenty of things that go into a well-designed logo, but one of the most important of these is color. It may seem like an artistic decision, but the primary color you choose for your logo actually has a serious psychological impact on how people perceive it.

In a widely-cited study called “The Impact of Color on Marketing,” research found that people make a subconscious judgment about products within the first 90 seconds of seeing it. Consumers place color above other factors such as sound, smell and texture. Almost 85% of consumers cite color as the main reason they buy a certain product, and 80% of people believe color increases brand recognition.

Even if they’re not consciously thinking about it, people associate color with different things and feelings. Making sure your brand effectively capitalizes on positive color association will make the difference in how impactful your logo is.

Yes. A unique logo design can be the difference between blending in and standing out from the competition. Generic logos have become extremely problematic.

The epidemic of too-similar fonts, glyphs, and swishy people leaves a weak first impression on customers and is unmemorable. Even though some of these generic logos may help a person identify the industry itself, generic logos also detract from the originality and story of your specific company. Generic logos even break the core elements of good logo design: memorable and unique, making them poor choices for any company.

The inspiration for a logo can come from a number of places: nature, experiences, other logos, the list is never ending. But the best, most original logos draw inspiration from what the company does or values. Whatever makes your company unique and stand out from competitors will also make your logo unique.

Is your logo going to be printed on paper? Business cards? Billboards? Physical products? Today, there are a lot of mediums and sizes and our logos have to perform well across all mediums. Therefore it’s important to consider where and how your logo will be displayed so that you can specify colors and file formats. At crowdspring, we have you covered by making sure you receive vectorized logo designs, which are useful in any medium.

You should always request vector based graphics. It's often tempting to ask for complex illustrations in a logo. However, unless you plan on never using your logo outside of an on-screen/online application, a JPG or PSD isn't going to cut it. A properly drawn vector design will provide you with the ultimate flexibility.

Instead of copying or mimicking famous logos, the best designers look to create a unique brand identity. The breakthrough designs they create often come from the deeper meanings they find within the company, which is the reason why so many companies have logo origin stories or hidden meanings.

The secret is to uncover that deeper or hidden meaning before designing the logo. A unique logo design will stem organically from whatever makes your company unique.

Some of the best logo designers in the world work on crowdspring. crowdspring is home to the world's best creative team.

Unlike the traditional freelancer or agency market, crowdspring is a crowdsourcing marketplace. On crowdspring, thousands of designers from over 195 countries around the world compete for your business. You will get choice for your logo design that you will not get anywhere else. In fact, we guarantee your satisfaction 100% – no questions asked.

Our unique model and design process addresses many of the concerns encountered when pricing the design of logos. We take a lot of the work and stress out of the equation for you: you won't need to get quotes in advance for the work, or interview designer after designer.

Your set the price for your project, and designers from around the world will post their designs to your project for you to review. When your project ends, you choose the design you like the best. It’s that simple!

Crowdspring guarantees your satisfaction in logo projects. There's NO fine-print. We are not happy until you are. People are so thrilled with the designs they receive on crowdspring that we are proud to stand behind the work and make you an unconditional promise.