LET ME TELL YOU ABOUT US:
EnviroGreenCanada is a very small Canadian company with a very big vision. We want YOU to be a part of our vision! Help us achieve success with vibrant branding will launch this important organization to the forefront of environmentally sensitive solutions for the textile care industry and take it even further. This industry has been challenged with discovering cleaning techniques that meet the needs of its customers, employees and for the surrounding environment. EnviroGreenCanada services the wholesale and distribution requirements of commercial laundry, dry cleaners and wet cleaners with some of the worlds most innovative products, all designed to lighten the footprint on the environment.
Our brand character could be described as bold, passionate, caring, innovative and professional.
Our brand model is that of a specific industry caretaker.
HERE IS WHAT WE NEED:
A logo that will appear on all collateral, web, stationary, invoices and various communication tools. We require a color version and black and white version with and without the tag line Environmentally Sensitive Textile Care Solutions.
OUR TARGET AUDIENCE IS:
Our current target audience are well established Canadian dry cleaning, wet cleaning and laundry businesses, commercial outlets, hotels, florists and yes, even dentist offices as we sell a variety of products such as degradeable poly wrap. The buyer demographic is mostly male age 40+. They are small college or school of hard knocks educated, resourceful, curious but skeptical, set in their way, established business people with long time suppliers with a HHI of $70k.
Our vision is to expand outside of the traditional markets and therefore, the branding should not be dry cleaning and laundry specific, except for the tag line. EnviroGreen Canada will soon compete as a distributor of environmentally sensitive products in a variety of industries.
WE LIKE THESE DESIGNS:
As the website domain is www.envirogreencanada.com, we like the positioning of the brand without spaces, either as EnviroGreenCanada or all in lower case. Having said that, we would consider the brand on 2 lines, as well though we do envision it on 1 line. Each word could be separated by color changes or grey shading. A design element or graphic would tie the brand and tagline together to reinforce a leadership position in the market. Be influenced by the descriptions for brand character and brand model as stated above.
See what we are using in attachment.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Canada in red. Green in green. Include TM after brand name, EnviroGreenCanada.
Design on a white background is ideal for readability and versatility, but
if you have a gotta see design that utilizes a colored background, go for it as we see this being included on signage and employee clothing etc. A version may require a white knock out on part of the brand.
Clean, free fonts.
Color and B&W versions with and without taglines.
Do not include soap bubbles, coat hangers, washing machines, Canadian flags per say (could have a stylized maple leaf), cartoon characters, Mounties, Moose, Mountains, recycling symbols or clip art type designs.
Do not provide a dot com version.
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