• Award$250
  • Entries164
  • Creatives48

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Business Info

Business Name

Ferguson & Co

What is the exact name you would like in your logo?

Ferguson & Co

Target Audience

What is your industry?

I consult companies on how to integrate entertainment properties into their business or how to use entertainment mediums to get a message out.

Describe the target audience for your logo

High-end business executives used to luxury and professionalism.

What are the top 3 things you would like to communicate through your logo?

1. Powerful
2. Established
3. Innovative when necessary

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text only, but can possibly get creative with the fonts/ampersand or background color.

www.tiffany.com
www.selfridges.com
www.bain.com
www.goldmansachs.com
www.hakluyt.co.uk
www.xeservices.com

What colors do you want to see in your logo?

I like 'slate' colours. Masculine tones of grey, blue, black, white, green, etc.

What colors do you NOT want to see in your logo?

pink

Where will your logo be used (print, website, etc.)?

Print, web, etc.

Do you have other info or links you want to share?

I like the logo to balance tradition with modernity. It should remind you of an old-fashioned classic logo, but have a very subtle element that makes it seem modern. This reflects the fact that the company works with conservative companies, but brings innovative entertainment solutions to them.

Materials

Contract
Files

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