LET ME TELL YOU ABOUT US:
This is for a client of ours that we feel needs to update and modernize their image substantially. If you go to the site at www.ensurance.com, you can see the current state of things. They are successful, but we don't feel we can get them to the next level without some modernization of their layout and design/look/feel.
HERE IS WHAT WE NEED:
Initially, we need a logo. This will lead into a site concept design, letterhead, business cards, and envelopes, etc., but we must first get them hooked on to the idea with the logo. Hopefully the person that comes up with the selected logo can also design compelling letterhead and web concepts in the same paradigm.
OUR TARGET AUDIENCE IS:
WE LIKE THESE DESIGNS:
We don't want to box creative in with any guidelines. We are looking for modern, cutting edge. Should have a unique graphic element. We want something that with exposure could be sight-recognizable. Needs to translate to print well, so nothing with 8 million colors ;-) If you look at Wiktionary, it says that "ensurance" is an "obsolete" form of "insurance". The company would really like for "ensurance" to be "the new way to spell insurance!" It is possible that they might like the "e" or "en" to be differentiated a bit - maybe with color or something to make the difference in spelling between them and "insurance" stand out - or maybe just as part of the concept. There are no "concrete" color schemes. As I said, they need to modernize.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
No guidelines yet. Use your imagination. Only stated rule is that concept cannot contain animated characters.
No Files Added