LET ME TELL YOU ABOUT US:
The Energy Management Institute is a long standing national accreditation body for energy auditors in Australia. The institute is credible, formal and respected among many industries and government. The institution provides training and accreditation to electrical contractors wishing to obtain formal qualifications in energy auditing - from small scale houses to large corporate organisations. The institute works in conjunction with leading national bodies to deliver training options and provide full reports on how people can best utilise their spend when using renewable energy technologies in their house or workplace.
HERE IS WHAT WE NEED:
The logo needs to portray be a credible, formal and respectable organisation who is the leading body in national accreditation. The company is based around renewable energy training, however is not a 'new age' company and tbat needs to be reflected. The logo will be used on the website, corporate stationery and advertisments mainly but needs to be able to work across all platforms. The logo should be simple, but strong without too much detail. The logo needs to be set on different coloured backgrounds so it needs to have that capacity. There are no colours in mind, however colours that compliment the type of industry would be encouraged.
OUR TARGET AUDIENCE IS:
There is two primary audiences - electrical contractors and the general public. The institute needs to be easily recognisable to both audiences as the national, leading accreditation body. Electrical contractors will need to feel comfortable about the history and credibility of the organisation, and trust in its ability to deliver high quality training. The general public need to believe that they are investing in an energy audit that is going to save them money in both the long and short term through a complete audit with measurable improvments.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Simple, clean, structured, credible.
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