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What is the exact name you would like in your logo?

EnArtChi

What are the top 3 things you would like to communicate through your logo?

Peacefulness & serenity -
Elegance & attractiveness -
Movement versus equilibrium

What logo styles do you like (image + text, image only, text only, etc.)

The name of the project EnArtChi (pronounced similar to 'Energy') contains in itself the whole message behind the project: to introduce ancient techniques, knowledge and wisdom about the use and cultivation of Chi (the Life Force Energy that is flowing through the body) into the world of Arts (and Therapies).

The logo should 100% support and transmit this message.

Although I am very open for any creative proposals that do support the message I want to transmit, I strongly opt for a vertical positioning of the syllables of the name... This basically helps to differentiate and highlight the different parts of it... so that they can speak for themselves...

En -> the most neutral syllable of the logo, maybe having a slightly more 'exact' and 'scientific' emphasis.
Art -> refers to the world of Arts, mainly Dance, and also Music and Theater (not so much visual art).
Chi -> refers to the world of Taiji, Energy and Movement.

I think that by an intelligent and creative playing with different typographies, whilst maintaining the general coherence of the logo, this clear message can be attained. For example: 'En' beging the most neutral syllable, 'Art' can have a slightly different and more artistic, original, and creative style, while 'Chi' can be almost fully Chinese and calligraphic...

Because the message is already fully within the text, I would avoid the use of images. However, small details (like some thin lines, curves, or other original touches) can add a lot of elegance to it... In any case, it should support the name, not distract from it.

Logo will be used as a basis for the website, business cards, and various kinds of publicity: posters, flyers etc. Therefore it should be attractive and stand-alone.

Do you have any other info or links you want to share?

Just like Taiji cultivates the art of combining oposite poles (yin and yang), I like to have somehow a balanced contrast of poles within the logo:

stillness (meditation) versus movement (dance) /
ancient (chinese) versus modern /
strength versus softness /
earth versus heaven /
circles versus straight lines

If it fits the design, I may want to see the following keywords just or close to the syllables:
En -> Energy...
Art -> Arts...
Chi -> Healing...

References: although not necessarily for the style of the website, I pass some links to the sites of my Taiji master, so that you may get a feel of the spirit and lineage behind the project...
http://www.shenhongxun.com/
http://www.taijiwuxigong.com/

Thank you !

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