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Tell us what you need

What is the exact name you would like in your logo?

Empower

What is your industry?

Retailing

What are the top 3 things you would like to communicate through your logo?

1) Chic/Stylish We sell high-end handbags (think Kate Spade & Michael Kors) targeted at young professional women. We want our logo to convey high fashion, with a touch of femininity.
2) Simple/Clean We believe there is beauty in simplicityas well as function: We would like to be able to put our logo on many different products (handbags, belts, pendants, etc.).
3) Sophisticated Our products are luxury goods that will be purchased by the movers and shakers of society. We need a logo that matches the sophistication of these women.

What logo styles do you like (image + text, image only, text only, etc.)

Image + text

Do you have any other info or links you want to share?

The name Empower refers to the fact that our products empower the women who produce them (rural artisans in developing countries) and the women who wear them. In light of that, we would like our logo to somehow incorporate a tiger. Why? Because a tiger is fearless, powerful, and distinctivethe perfect symbol to represent our artisans and resonate with our target demographic.

Our products also come with a signature silk scarf that is stamped with Ikat patterns (as shown in the photos included). Our logo does not need to include these patterns, but we thought it might provide additional inspiration for designers. Note: As mentioned above, we are selling high-end, chic handbags. We are not looking for a logo befitting a handicraft company :) .

Qualities of Our Target Demographic: Chic, smart, trendy, independent, socially conscious, sophisticated, professional, creative.

Look and Feel of our Products and Branding: Chic, clean, fun, colorful.

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