• Award$500
  • Entries314
  • Creatives94

Updates

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LET ME TELL YOU ABOUT US:

U. Inc. publishes U. Magazine, the largest college magazine,

colleges.com. We are in the process of creating a new

company to launch employment.com. Our aim is to help

people advance their career and education. While, the site is

still under construction at this point, when we are done we

aim to be the most comprehensive site for all job seekers.

We would respectively like to distance our selves from

competitors that use monsters or monkeys which we believe

do not represent well, one's career aspirations. You can see

some of our sister sites at colleges.com or campaign.com

Also, we just posted a project recently. I do comment on

almost every entry. PLEASE read my updates when I

post them. They will help you eliminate directions we

don't want to go in.

http://www.crowdspring.com/projects/grap...

That project logo got used with the new magazine we publish:

http://read.greennet.com/issue/2572/15

Who ever wins this will be sure to have their logo

displayed in prominent advertising in the future.

HERE IS WHAT WE NEED:

We're looking for a new logo that will be used on our

website, in ads, and in all collateral materials. We

are looking for a logo and brand that will instill trust and

security in a process that many feel is difficult.

Side thought to explore ( but not at the expense of the

main clean logo)

One of our trademarks is Employment Man which we could see using

as our main mascot along with his whole family,

Employment Woman, Employment Boy, and

Employment Girl. However, while you should feel free to

run with that concept if you choose, a strong core logo

is the most important thing to focus on.

OUR TARGET AUDIENCE IS:

Is both passive and active job seekers

WE LIKE THESE DESIGNS:

We are currently using Pantone 660C which we like, but we

are open to other colors.

We like the font we are using which is Optima-Bold, but

would consider alternates.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We definitely do not want purple or greens in the logo, or at

least not as the primary colors.

We also do not want any combination of the following: blue

and orange; or green and orange

I also do not want to see any question marks in the logo or

magnifying glasses.

I do not want to see any comical or overly wide fonts used

Materials

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