• Award$400
  • Entries74
  • Creatives26



There are no client updates at this time.

Business Info

Business Name

McLaughlin Smoak & Clarke Benefits

What is the exact name you would like in your logo?

McLaughlin Smoak & Clarke Benefits LLC

Target Audience

What is your industry?

Employee Benefits (Goup health insurance, group dental, group life & disability)

Describe the target audience for your logo

We are looking for human resource professionals, owners of companies, managers, corporate decision makers, and cfo's. We want to update our current logo (refresh it) and bring it up to date.
That we are progressive, think outside the box, and are young, bright,and energetic. We do not want a stodgy insurance agency look. We work with technology, are big into corporate wellness and work hard for our clients.I want it to draw people in with a smart, focused look and make our agency a lot bigger than the 15 employees that we are.
We utilize print with an ad campaign in business publications and will also be used on our new website that we are designing. We will also use our logo on all of our employee communication pieces for clients as well as proposals for new and existing clients.

What are the top 3 things you would like to communicate through your logo?

1. Outside of the box thinking, smart
2. Ahead of the pack
3. Energetic, tech savvy

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

text and image

What colors do you want to see in your logo?

open to designers interpretations

What colors do you NOT want to see in your logo?

not crazy about oranges,

Where will your logo be used (print, website, etc.)?

Print, web, advertising

Do you have other info or links you want to share?




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