McLaughlin Smoak & Clarke Benefits
What is the exact name you would like in your logo?
McLaughlin Smoak & Clarke Benefits LLC
What is your industry?
Employee Benefits (Goup health insurance, group dental, group life & disability)
Describe the target audience for your logo
We are looking for human resource professionals, owners of companies, managers, corporate decision makers, and cfo's. We want to update our current logo (refresh it) and bring it up to date.
That we are progressive, think outside the box, and are young, bright,and energetic. We do not want a stodgy insurance agency look. We work with technology, are big into corporate wellness and work hard for our clients.I want it to draw people in with a smart, focused look and make our agency a lot bigger than the 15 employees that we are.
We utilize print with an ad campaign in business publications and will also be used on our new website that we are designing. We will also use our logo on all of our employee communication pieces for clients as well as proposals for new and existing clients.
What are the top 3 things you would like to communicate through your logo?
1. Outside of the box thinking, smart
2. Ahead of the pack
3. Energetic, tech savvy
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
text and image
What colors do you want to see in your logo?
open to designers interpretations
What colors do you NOT want to see in your logo?
not crazy about oranges,
Where will your logo be used (print, website, etc.)?
Print, web, advertising
Do you have other info or links you want to share?
No Files Added