LET ME TELL YOU ABOUT US:
Emerging Marketer Publishing, Inc. provides in-depth analysis and assessment of new trends in the digital advertising space. Our media world has grown to encompass marketing through mobile networks, bluetooth transmissions, in-game advertising, augmented reality, social media, video networks and more. The company is on the verge of publishing a 273 page book which will be accompanied by a new advertising blog that discusses emerging media trends and evaluates service providers or publishers in the digital space.
HERE IS WHAT WE NEED:
A logo for our company's keyphrase "Emerging Marketer" is needed. The logo needs to have both an abbreviated version ("EM") as well as a full version ("Emerging Marketer").
This will be used in the heading of our Web site, on the book "Emerging Marketer - Engaging Today, Pursuing Tomorrow" and for any conference speaking engagements or sponsorship displays.
OUR TARGET AUDIENCE IS:
Our audience is virtually any marketing professional engaged in decision-making within the interactive marketing and advertising arena (not just 'internet'). Both traditional and digital marketers are finding that media today is merging both the online and offline world together into all new channels they can use to find their customers. We would like marketing professionals to see us as a resource for assessments and opinions with regards to new media (3D video, SMS/Texting, etc) and its application. Cutting-edge advertising technology specialists and reliable critics for the next phase of the digital age are what we aspire to be.
WE LIKE THESE DESIGNS:
The logo itself should blend the feelings evoked from the words "emerging" and " digital media". Futuristic, outline, 3D, tech, or sci-fi fonts are all fine, so long as the end result is vibrant, simple and compelling.
One or two colors at most should be used unless there is shading in the final work. The logo should be easily adaptable to the use of other colors as well against both light and dark backgrounds.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We don't want all the text or initials to be the same size. The word "Emerging" is key to put emphasis on. The logo should not look too corporate or conventional.
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