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Business Info

Business Name


What is the exact name you would like in your logo?

INSIGHT (All caps) We are also considering using versions of the logo that we can use for various aspect of our business. INSIGHT Small Business; INSIGHT Non-profit; INSIGHT Franchise. However we also want the logo to stand out on its own without any subtext at all. Please consider this in the design

Target Audience

What is your industry?

Accounting, Financial services, Financial and business process consulting.

Describe the target audience for your logo

Entreprenurial business owners of start-up/emerging companies.
US based
Biz owners who are open to change and recognize the value of professional services to help their business grow.

What are the top 3 things you would like to communicate through your logo?

Trust/ Professionalism while being innovative/resourceful And Entreprenurial/Tech Savvy. We want to stand out as not your typical stuffy financial services company.
We are an Innovative company using latest technologies, so we relate well to todays entrepreneurs.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text and image. Clean, fresh, simple, modern.
We would like the logo to be relatively self contained, where the text and brand mark live and travel well together. With the option of adding subtext for different business divisions as stated above.

What colors do you want to see in your logo?

We care less about what colors are exactly and more about how they are used.
Strong but not electric. One or two colors or gradient.
Text should live as one color only. Not different colors for different letters.

What colors do you NOT want to see in your logo?

Nothing too whimsical.
But also not too subtleas you would see with a stuffy financial services company. Stay away from the muted tones greys, tans, etc.

Where will your logo be used (print, website, etc.)?

Web, printnothing much bigger than a promotional banner.

Do you have other info or links you want to share?

No obvious icons for financial services or sight.
No eyes, dollar signs, piggy banks
Abstract is fine with concept/story behind it.



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