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Business Info

Business Name

Durham Elementary

What do you do?

Friend of the schools/parent. This is a gift to the school

How many pages of illustration do you need?

Need single logo

What do you need illustrated?

I need 2 versions of the same logo. One logo needs to have the name of the school integrated into the artwork and the other version where the mascot/logo could stand on its own.

The mascot is a Roadrunner. It needs to be original artwork so it doesn't infringe on prior trademarks. The name of the school is Durham Elementary.

Does your illustration need to be a particular size?

The scale of the logo/illustration needs to work across all mediums (letterheads to big floor decals).

Target Audience

What is your industry?

Education and Universities

Describe the target audience for your illustration

Students (Kindergarten - 5th grade), teachers, parents & administrators. The logo should bring pride and spirit to the school.

What 3 things would you like to communicate to your audience through your illustration?

1) Mascot (roadrunner)
2) Durham Elementary

* Both with and without "Elementary"

Style and Concept

What lillustration styles do you like?

Simple "sport team" type of illustration/logos (e.g. Denver Broncos, Cincinnati Bengals, Baltimore Ravens, Jacksonville Jaguars, etc)

What colors do you want to see in your illustration?

blue (more royal blue vs. navy) and yellow

What colors do you NOT want to see in your illustration?

Blue and yellow ONLY. No other colors.

What adjectives should best describe your illustration?


Where will you use the illustration (print, website, etc.)?

All mediums. Small to large size (gymnasium floor decal)

Do you have additional info or links you'd like to share?

yes. Attached.



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