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Creative Brief

Who are you?

Stuckey & Company is an insurance MGA (Marketing General Agent) offering specialty insurance programs to independent insurance agents across the country. Stuckey offers insurance programs from large providers (The Hartford, Chubb, Travelers, etc.) that would not be accessible to independent agents on their own. In effect they are the middle man or wholesaler between the insurance giants and the small, local, independent insurance agent.

Stuckeys primary product lines are insurance programs for Technology Companies, Architects & Engineers, and Marinas and Boat Dealers across the U.S. The company has been in business for 20 years and has a strong reputation for great insurance products, excellent customer service, and competitive pricing. Over 1,000 independent insurance agents use Stuckey & Company every year to find insurance for their clients.

The companys logo is a handshake representing a golden partnership between Stuckey & Company and its agents. This logo exemplifies the companys image as a high-integrity provider of quality products

What do you need?

Stuckey is launching a new insurance program called Element, designed to provide insurance coverage for companies working in fields dealing with renewable energy. Examples of these types of firms would be R&D firms, Engineering Consultants, and Manufacturers in areas including solar, wind, bio fuels, geothermal, and fuel cells.

The Element program needs a logo that speaks to the renewable or green energy companies it is designed for, and also conveys the confidence of an established insurance provider like Stuckey & Company.

Who Is Your Audience?

Our target audience is:
Primary audience: Independent Insurance Agents looking for insurance lines for their renewable energy commercial clients
Secondary audience: Individual companies in the field of renewable energy looking for insurance


We Like These Examples

One Source Retail (attached)
Blue Planet (attached)

We Absolutely Must Have

Element name and graphic
Simplicity, for ease of use in a wide variety of applications
Strong communication of the green or renewable energy concept
A Green Energy Insurance Program as an endorsement line adjacent to the primary logo graphic



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