• Award$300
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Business Info

Business Name

Kaisen Grove Limited

What is the exact name you would like in your logo?

Kaisen Grove Limited (Limited may be abbreviated to Ltd and much smaller than Kaisen Grove, if needed.) Kaisen (in Japanese) means little bits of change for positive good, continuous improvement. Paired with Grove, I intend to send the message that this firm is focused on helping its clients to achieve success through continuous improvement, ultimately collecting a Grove of success stories.

Target Audience

What is your industry?

Freelance marketing directors for small businesses and start-ups in London, England.

Describe the target audience for your logo

Highly intelligent small business owners who wish to do good, while doing well. Theyre interested in delivering a product or service which will have a positive impact on the world and those around them. They like money, but that is NOT a primary driver. They share the tastes and lifestyle of upper middle or upper classes though their current income levels are modest.

Key drivers: pride, success, challenge, learning, creating
Characteristics: predominantly male, 25-30 years of age, high achiever
Values: truth, respect and relationships

What are the top 3 things you would like to communicate through your logo?

Elegant
Intelligent
Honest

Secondarily:
Dedicated marketing strategist for start-ups
Pan-European and US experience
Located in London
Approachable

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

My ideal logo would incorporate a timeless/classic type treatment and graphic. Ideally, the graphic logo element could be used with or without type and would be a simple shape that carries meaning or suggests imagery.

What colors do you want to see in your logo?

Im generally drawn to rich colours (ex. royal blue, scarlet, plum, chocolate brown, goldenrod, tangerine, deep turquoise, etc), but will trust designers judgment on which colours, amongst these or otherwise, best suit.

What colors do you NOT want to see in your logo?

Neon Yellow, Pink or Green.

Where will your logo be used (print, website, etc.)?

On web site, business cards, letterhead, etc.

Do you have other info or links you want to share?

I like the following logos for the reasons stated below:
Apple Its a clear, simple shape that works in any color. (http://www.logoblog.org/apple_logo.php)
London Underground A clear shape that stands alone, but is enhanced with use of color or type. (http://www.logodesignlove.com/london-und...)
Smythsons Bird Card (see image attached entitled Smythsons bird) I like the timeless elegance of the bird icon and typeface paired with the more modern colour palette. Its simple, elegant, memorable and beautiful.

Materials

Contract
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