LET ME TELL YOU ABOUT US:
eftplus is a service for consumer focused small to medium sized businesses that use eftpos (think retailers, cafes, bars, cinemas, gallerys etc). We analyze eftpos transactions to give in-depth chart-based reporting on key performance indicators such as growth, return customers and so on. We then use this information to develop a very targeted loyalty/e-marketing program for the business.
Note: we are not related in anyway to the existing site/business at www.eftplus.com
HERE IS WHAT WE NEED:
A logo that will be used primarily on the website and in html rich emails, but needs to be suitable for full color print materials as well. It needs to be simple and business like, but also approachable - our focus is on making access to information simpler for businesses. As our offering is around financial information it would ideally inspire confidence like a trust/security logo.
OUR TARGET AUDIENCE IS:
Primarily businesses selling to consumers but our logo will also be seen by their customers so it needs to be seen as an enhancement to standard eftpos by both.
WE LIKE THESE DESIGNS:
We're open to anything but like simple web 2.0 style logos (no, it doesn't have to have a reflection). As we may change the name in the future (to avoid conflict with the existing eftplus.com site), logos that use the plus symbol (+) instead of the word "plus" would be welcome (eg EFT+)
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Any letters in the logo must use a standard web font, or a common/free font that you can provide as part of the entry (preference will be given to web fonts). We do not want a URL as part of the logo, but do consider where the url (currently eftplus.co.nz) might be placed with the logo so it is readable.
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