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LET ME TELL YOU ABOUT US:

Our sort of catch phrase is: working to preserve democracy by providing freedom of access to state government information.

The Access to State Government Information Initiative is a grant-funded program to provide permanent public access to Government Information. Initiative activities include research and testing of technologies and tools to acquire, manage, preserve, and provide access to both born-digital and digitized information produced by the state agencies of NC.

HERE IS WHAT WE NEED:

Should NOT contain any words/letters; GRAPHICAL ONLY.

CREATIVE LOGO/BRAND Design:

EDGY, but professional -- represent the activities of the grant, that is, digitization and digital preservation.

We need to create a design/brand that is timeless and communicates our objective/message, etc.

In our brainstorming session, we came up with the following concepts to describe what we want (or dont want) the logo to be/do/achieve

* no binary

* no books

* no book turning into a computer

* Someday youll thank us

* Its not your grandfathers data

* Because I said so

* Buoy

* Life preserver

* Extinction

* Preservation

* Longevity

* Sustainability

* Access

* Digital

* Electronic

* Computer

* Storage

* No elephants, turtles

* Word 2.0

* 404 error

Colors

* All colors are acceptable

NOTE: This logo/brand will be duplicated on brochures, business card, new website, etc., so make sure it is flexible.

OUR TARGET AUDIENCE IS:

All demographics really.

WE LIKE THESE EXAMPLES:

http://3.bp.blogspot.com/_pqrZhnAYj8E/SK...

http://img2.pconline.com.cn/pconline/091...

http://profile.ak.fbcdn.net/object2/1674...

http://rgps.asknlearn.com/webshare/shari...

http://www.theepochtimes.com/news_images...

http://i20.photobucket.com/albums/b231/r...

http://www.headcountmgmt.com/images/home...

http://www.canadiandesignresource.ca/off...

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Should NOT contain any words/letters; GRAPHICAL/SHAPE ONLY.

UNIQUE, EDGY, but professional -- represent the activities of the grant, that is, digitization and digital preservation.

We need to create a design/brand that is timeless and communicates our objective/message, etc.

Horizontal, Vertical, and Black and White designs are needed in all the proper formats. Logo must translate to all other forms of packaging.

Materials

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